To communicate effectively, you need to be able to tell your story. Storytelling is the way we relate to one another, in life and business. At its core, branding is condensing the complexities of your company’s mission statement into a single impactful message for the public.
With consistent and powerful messaging, customers who engage with your company will always know exactly what the intention of your brand is. It’s not just what you say. It’s how you inform your decisions, internally and externally
A good message should communicate your company’s values to their employees and community, generating interest in the solutions their company creates. This kind of dedication to consistency is what takes a brand from mediocrity to an industry powerhouse.
Stop your vision from getting lost in translation.
The original Message Map was co-invented by Tripp Frohlichstein, a man on a mission to get the words of a company directly to its customers. This tool was designed to define the core tenets of the organization, and effectively communicate that message to the public.
Running a business can feel like a giant game of telephone, where the words out of your mouth transform into a completely different vision by the time it reaches your customers.
Worse still, sometimes your vision doesn’t reach your customers at all. When faced with questions, your team blanks. Instead of perfectly crafted responses, they give stutters and “uhms.”
Large corporations spend thousands of dollars and countless hours every month in market research, customer surveys, and sales training to make sure they’re maintaining the right message.
Message Mapping makes your brand message better in just two hours.
Why do name brands chase after the perfect message?
It’s simple. People don’t buy products. They buy stories.
Message Mapping will give you a brand story that can be propagated throughout your whole organization. From your top executives, to the brand new sales intern, having a message map guarantees that everyone is on the same page.
You’ll leave with compelling answers to the questions that drive your sales and motivate both internal departments and prospective customers.
Marketing
From the first contact, to the final sale, buyers want to feel confident about their purchase. They crave brands that give them simple and consistent answers to WHO, WHAT, WHERE, HOW, and most importantly WHY.
Message mapping ensures that every time your customer interacts with your brand, they know exactly what your brand stands for and why they should engage with it. Consistency creates the best conditions to form a continuing buyer relationship that will drive profitability long term.
Sales
You’ve developed an amazing product or service. You have a funnel that generates leads and gets clients on the phone. But how often does your team close a sale?
Message mapping will…
- Provide clear answers that preempt customer objections.
- Put your customer at ease and allow your sales team to make faster and easier sales.
- Drive profitability and efficiency by providing a sales roadmap that closes the deal.
Management & Leadership
Dollar signs might get talent to your door, but it’s your brand story that keeps them around.
Being able to communicate the WHY in your message map will get your leadership team out of bed in the morning. A clearly communicated purpose motivates your leaders to go above and beyond, all while making their jobs easier by having the right language to coordinate their teams.
The WHY in your message map is culture. It’s purpose. It’s the common mission that will drive your team towards success.
Set Your Brand Apart
Message Mapping makes your people and your company better by providing foundational pillars that allow you to sustainably scale your business. From your sales pitch to your company culture, your message map will elevate your brand with ease.
Start communicating with clarity. Schedule a Message Mapping session today.