The Company Increased their profit margin 44% within the first 30 days of working with I'M NOT MAD AT YOU

Since 2015, Developed Construction Group (DCG) has been providing multi-family and commercial building owners in the Dallas/Fort Worth area with expertise in rehab construction. The company is known for creating better communities for its clients’ residents and maximizing property values for owners and investors.


DCG was experiencing tremendous growth since opening in 2015, however they were ill prepared to effectively manage their explosive sales growth, human resource challenges and maximizing their bottom-line.

I’M NOT MAD AT YOU LLC® was brought in to conduct an internal audit of DCG’s management practices, organizational structure and efficiencies for short and long term sustainability and growth. The audit consisted of job shadowing every position in the company, conducting Wheels Assessment Training (W.A.T.) interviews with all employees, as well as a full financial review of the company.

 The following attributes were measured and reviewed during W.A.T. interviews:
  • Leadership
  • Trust & Transparency
  • Customer Satisfaction
  • Employee Morale
  • Communication
  • Compensation & Benefits
  • Training & Development
  • Company Culture
Stacey Bullman is the Founder and Chief Belief Officer of I’M NOT MAD AT YOU -


identified communication and training & development to be the most significant attributes for improvement at Developed Construction Group

One of the biggest communication issues identified was a lack of status reporting, which created repetitive requests for information between staff members, interpretational breakdowns and lack of accountability. Additionally there was no project management tool in place to ensure real-time updates for projects across the metroplex.


Monthly meetings were established immediately to encourage employee and leadership engagement. DCG also established briefings and debriefing meetings for all scale projects to ensure accuracy and adequate communication between account and project management teams. A customer relationship management (CRM) tool was selected, purchased and implemented to effectively communicate project status updates in real-time with visibility for the entire organization. This tool was critical in centralizing customer relationship information, developed higher collaboration between teams, consolidated and streamlined communication, and optimized sales and project management focus.

Additionally, I’M NOT MAD AT YOU addressed training & development issues by creating standard operating procedures to ensure consistency among account and project managers. This helped significantly for team members new to construction, sales and/or project management and without proper training and guidance on best practices. Human resources programs were formed to ensure staff were staying up to speed and allowing opportunity for employees to express challenges as well as ideas for improvement. Lastly, a continued education program was implemented so employees could attend classes and seminars that would improve their skillsets related to their position.



DCG experienced a 44 percent increase in profit margins within the first 30 days of consulting and has sustained a 30 percent increase in profit margin year to 2018.

“From the day we started our business and sales were strong and we felt confident about our business model, however we found ourselves struggling with procedures communication, establishing protocol and how to refine our processes for long-term, sustainable growth,” said Mitch Michaels, President of Developed Construction Group. “Upon implementing I’M NOT MAD AT YOU recommendations we were able to implement a real-time project management communication tool, establish sales and operational standards and most importantly we increased our profit margin 44 percent and return on investment 88 percent in the first 30 days and have sustained these growth numbers for the past 10 months.”


I’M NOT MAD AT YOU® was created to help companies, its employees and leaders identify their challenges, address their problems and inspire businesses and people to be BETTER. Led by its Founder & Chief Belief Officer Stacey Bullman, the firm serves as a change agent – a hybrid between a business consultant and a performance coach – to enact business transformations that maximize performance and improve the bottom-line. In order to help companies and people overcome obstacles, hurdles or challenges, you must begin with brutal honesty to clearly define any obstacles that stand in the way. For more information, please visit and follow us on Twitter, Facebook, Instagram or LinkedIn.