CASE STUDY
The company increased sales comps 100% vs. LY and a 101% ROI with I'M NOT MAD AT YOU
Founded in 2007, Connected Media provides residential and commercial customers with turn-key audio, visual and media services including home theatre design, TV installation, networking, multi-room audio, video distribution, home automation, lighting control, custom electronic shades, outdoor entertainment, surveillance systems and new construction wiring.
CHALLENGE
For the first decade in business, Connected Media had grown organically by word of mouth and client referrals. The company realized that they had not taken advantage of its extensive, existing customer base for additional sales revenue opportunities. In 2018 the company’s founder, Kenny Nordlund, decided he wanted to grow his business more strategically for the next decade. I’M NOT MAD AT YOU LLC® was brought in to consult and develop a sales growth strategy.
I’M NOT MAD AT YOU conducted an internal audit that included product Wheels Assessment Training (W.A.T.) interviews with all employees, a full financial and sales data review, as well as general observations.
- Value Added
- Accessible
- Unique/Innovative
- Reliable
- Reputation
- Quality
- Messaging
- Price Perception
BEFORE 01/17/18
AFTER 05/31/18
SOLUTION
I’M NOT MAD AT YOU analyzed more than two years of sales data to better define and understand the sales and customer base. The information was critical in developing a strategic sales and marketing plan to help Connected Media better target existing and potential customers. The plan included a reward and incentive program for customers. Additionally, I’M NOT MAD AT YOU created a customer database that assisted Connected Media better target its marketing programs to potential customers.
RESULTS
After the sales and marketing strategy was completed and implemented, Connected Media has seen a 100 percent increase in comp sales year-to-date (Jan-April 2018 vs. Jan-April 2017). Additionally, Connected Media had a 101 percent return on investment with consulting services provided by I’M NOT MAD AT YOU.
“For the first 10 years of business, we were focused on delivering state of the art media products and outstanding service which resulted in countess business referrals for years,” said Kenny Nordlund, Owner and Founder of Connected Media. “We knew that we could not sustain our success entirely on this business model and we wanted to be more strategic about our sales approach going forward. I’M NOT MAD AT YOU’s recommendations helped increase our bottom- line as well as help define our target customers and how to get them. The 101 percent return on investment for consulting services was remarkable. There is no question we hired a company that not only understood what we wanted to do, but believed it was possible and made it happen.”
ABOUT I'M NOT MAD AT YOU LLC
I’M NOT MAD AT YOU® was created to help companies, its employees and leaders identify their challenges, address their problems and inspire businesses and people to be BETTER. Led by its Founder & Chief Belief Officer Stacey Bullman, the firm serves as a change agent – a hybrid between a business consultant and a performance coach – to enact business transformations that maximize performance and improve the bottom-line. In order to help companies and people overcome obstacles, hurdles or challenges, you must begin with brutal honesty to clearly define any obstacles that stand in the way. For more information, please visit www.imnotmadatyou.com and follow us on Twitter, Facebook, Instagram or LinkedIn.
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